Old Beauty Chevy Truck 1950
by Peggy Franz
Title
Old Beauty Chevy Truck 1950
Artist
Peggy Franz
Medium
Photograph - Photography
Description
The 1950 model year brought about the end of the postwar seller's market. Now, suddenly, America's insatiable appetite for anything on wheels came to an abrupt halt. Buyers were starting to pick and choose again (though they would make 1950 a record-setting year for car and truck purchases, spurred on to some degree by the start of war in Korea). Trucks had sold well during the previous four years, and Chevrolet had topped the market; total Chevy truck registrations had reached 345,519 by '49. But with buyers now in control, Detroit recognized that the sales race was about to heat up.
Even so, not much changed on 1950 Chev�rolet trucks. Horsepower and torque did increase by two on the Thrift-Master, to 92 horsepower at 3,400 rpm and 176 pound-feet at 1,000-2,000 rpm, thanks mainly to a revised Rochester carburetor and slightly bigger exhaust valves. Tubular rear shocks became standard, and the three-quarter-ton pickup now used eight-leaf front springs.
Uploaded
June 3rd, 2013
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